In today's fast-paced digital world, e-commerce has become an integral part of our lives. With the increasing number of online businesses, it is crucial to find automated and cost-effective ways to stand out from the competition. One such success story is the implementation of an automated email marketing system by OmniSend, which revolutionised the marketing strategy of a thriving Hong Kong-based e-Commerce brand of selling supplements.
Key points:
Automated Omnisend email marketing to target audience with segmentation is a must for e-Commerce business
Create different email content for different targets: welcome offer, old customer activation, up-sale campaign & customised birthday promotions.
It is the best advertising channel with the highest ROI.
Problem - interested customers may go away
A Hong Kong supplement brand invested vastly on Meta and Google platforms, but the performance was not as good as expected. There are lots of users who bounced away from the website without any engagements. The brand did nothing to capture or record those potential or interested customers.
Implementing Omnisend - A robust and easy email marketing tool for Small-medium companies
Omnisend can offer a very low entrance pricing for SMEs which have less than 1,000 customer databases. The email system can effectively track visitor behaviours on the website and identify potential customers with high purchase intent.
By analysing browsing patterns, abandoned carts, and past purchase history, they gained valuable insights into customer preferences and interests. This data became the foundation for creating personalised and targeted email campaigns.
Setting up relevant email campaigns
By categorising their audience based on demographics, purchase history, and engagement levels, the shop owner could tailor their email campaigns to specific customer segments. For instance, they created separate email flows for new customers, loyal shoppers, and those who abandoned their carts. Each segment received customised content and offers, resulting in higher open rates, click-through rates, and ultimately, conversions.
Results and Conclusion:
The implementation of OmniSend's automated email system had a profound impact on the supplement brand in Hong Kong. By targeting interested visitors and customers with strong intentions, setting up email subscriptions, offering enticing discounts, and segmenting their audience effectively, there is a significant increase in customer engagement and sales.
100 USD monthly subscription fee for the OmniSend service
$0 advertising budget spent
20,000 USD revenue solely generated by the automated emails
This is the communication channel with the highest ROI, compared with Google ads, social media ads, video ads and influencer marketing.
We are an OmniSend's partner. If you would like to implement the email marketing campaign, do contact us now for customised proposal.